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Andy Serkis, Thomas Tull & ING Groupโs Gautam Saxena Talk Freedom & Fears Of AI โ APOS
Developments in streaming, microdrama and AI dominated the first day of sessions at the APOS conference in Bali, Indonesia. On the AI front, speakers on several panels discussed the creative, financiโฆ
Deadline Hollywood โ 17 June 2026
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Developments in streaming, microdrama and AI dominated the first day of sessions at the APOS conference in Bali, Indonesia. On the AI front, speakers
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The discussion on AI at the APOS conference in Bali didnโt just scratch the surface of technological disruptionโit laid bare the existential tensions shaping the future of creativity, capital, and human agency in the digital age. Andy Serkis, Thomas Tull, and Gautam Saxenaโs conversation about the freedoms and fears of AI isnโt merely a celebrity panel; itโs a microcosm of broader debates unfolding across industries. Serkis, long a pioneer in motion-capture and digital performance, embodies the creative class grappling with the paradox of AI as both tool and threat. His presence underscores how deeply AI has infiltrated the arts, where algorithms can now generate scripts, voices, and even simulated performances that blur the line between human and machine. Tull, a longtime Hollywood power broker, represents the financial forces driving this shift, while Saxenaโs role at ING Group ties the conversation to the capital markets that will decide whether AI is a productivity revolution or a destabilizing force.
What makes this moment significant isnโt just the novelty of AI tools but the structural realignment they demand. The streaming boom and microdrama trend mentioned in the conference context are symptoms of a fragmented media landscape, where attention spans are shorter and content is cheaper to produceโideal conditions for AI-driven production pipelines. Yet the unease isnโt just creative; itโs existential. If AI can craft narratives indistinguishable from human ones, who owns the stories? Who profits when labor is outsourced to code? These questions arenโt theoretical. Theyโre already playing out in Hollywoodโs writersโ and actorsโ strikes, where the fear of replacement by synthetic performers has become a rallying cry.
Looking ahead, the tension between innovation and regulation will define the next phase. Will AI democratize content creation, as some argue, or concentrate power in the hands of those who control the algorithms? The open question is whether society can strike a balanceโleveraging AIโs efficiency without eroding the human elements that give art its value. For now, the Bali conversations suggest a consensus: AI is here to stay, but its role remains unsettled. The real story isnโt the technology itself, but what we choose to do with it.
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