Elisabeth Hasselbeck Slated to Guest Host ‘CBS Mornings’ Next Week
Elisabeth Hasselbeck, a former co-host of ABC’s “The View” and “Fox & Friends” will serve as a guest host next week on “CBS Mornings,” according to a person familiar with the matter, part of what is …
Elisabeth Hasselbeck, a former co-host of ABC’s “The View” and “Fox & Friends” will serve as a guest host next week on “CBS Mornings,” according to a
Read Full Story at Variety →Why This Matters
The addition of Elisabeth Hasselbeck to *CBS Mornings* reflects a broader industry push to diversify guest host rotations, often tapping personalities with strong name recognition to counterprogram against competitors. It also signals CBS’s willingness to experiment with untested voices in morning programming, a space dominated by decades-long institutional hosts.
Background Context
Hasselbeck’s career spans two polarizing yet influential platforms—ABC’s liberal-leaning *The View* and Fox News’ conservative flagship *Fox & Friends*—giving her a rare cross-partisan appeal in a fragmented media landscape. CBS’s morning slot has been in flux since the 2021 firing of long-time co-hosts, with guest hosts often serving as stopgaps while permanent replacements are sought.
What Happens Next
Audience reaction to Hasselbeck’s hosting stint could determine whether CBS expands her role or reverts to more conventional choices. Industry watchers will also scrutinize ratings and advertiser response, as morning shows increasingly balance star power with audience retention in a declining linear TV market.
Bigger Picture
This move aligns with a trend of legacy networks leveraging high-profile personalities—regardless of ideological leanings—to inject fresh energy into stagnant formats. It also underscores how the erosion of traditional broadcasting’s dominance is forcing even established players to take calculated risks with talent and programming.
