FAST Approaching: Ad-Funded Streaming Channels Becoming The Norm In Europe, Claims Rakuten Report – SXSW London
EXCLUSIVE: It’s a FAST world, and we’re just living in it – at least, that’s what a new report from European streamer Rakuten TV is telling us. Ahead of a presentation at SXSW London today, Rakuten s…
EXCLUSIVE: It’s a FAST world, and we’re just living in it – at least, that’s what a new report from European streamer Rakuten TV is telling us. Ahead
Read Full Story at Deadline Hollywood →Why This Matters
The rapid ascendance of ad-funded streaming channels in Europe signals a tectonic shift in how content monetization is evolving beyond subscription models. This isn't just a business pivot—it reflects changing viewer expectations and the financial realities of an oversaturated streaming market.
Background Context
Europe's streaming landscape has historically lagged behind the U.S. in adopting FAST (Free Ad-Supported Television) models, which have thrived in markets like the UK and Germany. Regulatory pressures around privacy and data usage have made ad-based models more appealing, while traditional broadcasters seek new revenue streams amid declining linear TV audiences.
What Happens Next
The next phase will likely see a consolidation of platforms as smaller players struggle to compete with Rakuten and giants like Pluto TV. Advertisers may demand more sophisticated targeting tools, potentially clashing with regional data protection laws. Expect regional variations as some markets embrace FAST faster than others.
Bigger Picture
This trend underscores the global fragmentation of media consumption, where hybrid monetization models are becoming essential. It also highlights how economic pressures are reshaping the media industry, forcing a reckoning with the sustainability of pure subscription models in a post-pandemic world.
