I traveled to 29 states last year. There are 3 I can't wait to go back to — and 2 I probably won't revisit anytime soon.
Last year, my husband and I traveled across the US, visiting 29 states including Michigan, Vermont, South Dakota, West Virginia, and Idaho.
Last year, my husband and I traveled across the US, visiting 29 states including Michigan, Vermont, South Dakota, West Virginia, and Idaho. This repo
Read Full Story at Business Insider Mkt →Why This Matters
Travel narratives often serve as a microcosm for broader cultural and economic shifts, and this account of cross-country exploration highlights the uneven recovery in domestic tourism post-pandemic. By spotlighting states that inspire return visits versus those that left little impression, the piece underscores how personal experiences shape perceptions of regional vitality—whether through infrastructure, natural beauty, or local hospitality.
Background Context
Domestic travel has surged in recent years, with Americans increasingly opting for road trips over international destinations due to shifting economic priorities and lingering border restrictions. Meanwhile, state tourism boards are investing heavily in marketing campaigns, from Vermont’s autumn foliage to South Dakota’s Mount Rushmore, to attract visitors amid stiff competition. Yet not all regions benefit equally, as rural areas often struggle with underfunded public services that can dampen the visitor experience.
What Happens Next
As travel budgets tighten and inflation persists, states with underdeveloped tourism ecosystems may face a decline in repeat visitors, accelerating a cycle of underinvestment. Conversely, regions that prioritize accessibility, sustainability, and unique cultural offerings could see long-term growth in visitor loyalty. Policymakers and businesses will likely take note, adjusting strategies to either double down on strengths or address glaring weaknesses.
Bigger Picture
This trend reflects a broader reckoning with the fragility of local economies dependent on tourism, where subjective experiences can disproportionately influence long-term economic health. It also mirrors the polarization in regional perceptions of the U.S., where some destinations thrive as symbols of national identity while others remain overlooked despite their inherent appeal.
