Universal Pictures keeps influencer screenings to boost film sales
Universal Pictures has reaffirmed its commitment to hosting advanced screenings for social media influencers to promote films, despite initial backpedaling. This practice, common in Hollywood, aims to
The Verge — 2 July 2026
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Universal Reaffirms Influencer Screenings for The Odyssey Despite Initial Backpedaling Universal Pictures, home to the much-anticipated film The Odys
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