LG’s 27-inch Tandem OLED gaming monitor is cheaper than ever
The price of LG’s UltraGear 27GX700A-B 1440p gaming monitor that came out last August has dropped to nearly its best price yet. You can grab it at Amazon for $484.99 or at LG for $499.99 (originally $
The price of LG’s UltraGear 27GX700A-B 1440p gaming monitor that came out last August has dropped to nearly its best price yet. You can grab it at Ama
Read Full Story at The Verge →Why This Matters
The price drop on LG’s 27-inch Tandem OLED gaming monitor signals a potential inflection point for premium display affordability, making high-end HDR performance accessible to a broader audience. As OLED adoption accelerates beyond televisions, this discount could accelerate the technology’s mainstream acceptance in gaming, where low response times and perfect blacks are increasingly non-negotiable.
Background Context
Tandem OLED panels—stacking two layers to boost brightness and color depth—first debuted in high-end LG TVs before trickling into monitors. The 27GX700A-B represents one of the first attempts to bring this tech to gamers, a market historically dominated by LCDs despite their inferior contrast and motion clarity. Its original price reflected both the newness of the tech and LG’s premium positioning in the gaming ecosystem.
What Happens Next
If this price holds or dips further, competitors may accelerate their own OLED monitor releases to avoid losing share in the high-end segment. Consumers should watch for Black Friday deals, as retailers may leverage this as a loss leader to drive monitor upgrades. Long-term, sustained lower prices could normalize OLED in gaming, potentially pressuring NVIDIA and AMD to optimize drivers for the unique panel characteristics.
Bigger Picture
This aligns with a broader trend of OLED’s price compression, mirroring how microLED and mini-LED technologies have followed similar trajectories. The gaming market’s insatiable demand for faster refresh rates and better contrast is pushing panel makers toward premium technologies once reserved for niche applications. Watch for similar discounts on 4K OLED monitors as supply chains mature and economies of scale kick in.
