Liz Cohen Joins Keshet Studios As Head Of Scripted
Keshet International has appointed former Amazon MGM Studios development executive Liz Cohen as EVP, Scripted for Keshet Studios, its U.S.-based production arm. In her role, Cohen will oversee the de…
Keshet International has appointed former Amazon MGM Studios development executive Liz Cohen as EVP, Scripted for Keshet Studios, its U.S.-based produ
Read Full Story at Deadline Hollywood →Why This Matters
Liz Cohen’s appointment signals a strategic pivot for Keshet Studios as it seeks to reinvigorate its U.S. scripted slate amid intensifying competition in the global streaming wars. Her move from Amazon MGM Studios—where she helped shape high-profile franchises—brings fresh creative and industrial clout to a company striving to balance premium international appeal with domestic market penetration.
Background Context
Keshet Studios, the U.S. arm of Israel’s Keshet Media Group, has long operated in the shadow of its parent company’s global success, particularly in unscripted formats. While its international reach is undeniable, the division has struggled to establish a consistent footprint in scripted storytelling outside its homeland, despite notable exceptions like *Homeland* and *The Spy*. Cohen’s hiring reflects an acknowledgment that localizing talent from major U.S. studios is critical to scaling up.
What Happens Next
Cohen’s first order of business will likely involve greenlighting a slate of high-concept series to test Keshet Studios’ viability in a market dominated by deep-pocketed streamers and studio-backed projects. Expect a focus on genre-bending narratives—perhaps leaning into the company’s existing strengths in political thrillers and espionage—while exploring co-production models to mitigate financial risk. The biggest question is whether she can replicate the cross-border success of *Homeland* without the built-in brand recognition.
Bigger Picture
This appointment underscores a broader industry trend: the globalization of scripted content is no longer optional, and mid-tier players like Keshet are increasingly reliant on U.S.-based strategists to navigate the streaming landscape. As traditional formats evolve and budgets tighten, Cohen’s role may serve as a case study in whether foreign production companies can carve out sustainable niches by leveraging hybrid talent pipelines and localized storytelling.
