My first 24 hours with Siri AI on the Mac
I turned off Siri on the Mac years ago and never looked back. Similarly, I found Apple Intelligence so fruitless I never engage with it. But the new Siri AI coming to macOS 27 Golden Gate has at leas…
I turned off Siri on the Mac years ago and never looked back. Similarly, I found Apple Intelligence so fruitless I never engage with it. But the new S
Read Full Story at The Verge →Why This Matters
Apple’s decision to revive Siri with AI capabilities on macOS represents a strategic pivot in its longstanding push toward seamless, conversational computing. For users who abandoned Siri years ago, this shift could reignite interest in voice assistants—not just as a novelty, but as a practical tool for productivity and system integration. The experiment also tests whether Apple can finally bridge the gap between its polished hardware ecosystem and functional AI assistance.
Background Context
Siri’s decline on Apple platforms has been well-documented, with many users citing inconsistent performance and limited utility beyond basic commands. Apple Intelligence, introduced in 2024, failed to gain traction, partly due to its narrow focus on on-device processing and Apple’s cautious approach to cloud-based AI. Meanwhile, competitors like Microsoft and Google have aggressively integrated AI into their ecosystems, leaving Apple in a defensive position.
What Happens Next
If early adopters find the new Siri AI genuinely useful, Apple could accelerate its AI roadmap, potentially rolling out more advanced features ahead of schedule. However, skepticism remains—will users trust a voice assistant that historically struggled with accuracy? The success or failure of this iteration may also influence Apple’s broader AI strategy, including its rumored AI-powered Xcode tools for developers.
Bigger Picture
This experiment reflects a broader industry trend: companies are betting big on AI as a differentiator, even if past implementations have disappointed. For Apple, the stakes are high—its brand loyalty depends on delivering not just cutting-edge hardware, but also software that feels indispensable. The revival of Siri may signal a turning point, or it could become another cautionary tale about overpromising and underdelivering in the AI race.
