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Why do South Koreans love AI so much?
This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. When I landed in Seoul after a grueling 12-hour flight from Sโฆ
MIT Tech Review โ 15 June 2026
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This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first,ย sign up here. When I lande
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South Koreaโs embrace of AI isnโt just a technological trendโitโs a cultural and economic pivot that reflects the countryโs broader ambitions. The fascination with artificial intelligence stems from more than just Silicon Valley hype; itโs rooted in Seoulโs push to position itself as a global leader in the next wave of tech-driven innovation. With a highly wired population, dense urban infrastructure, and government policies that prioritize digital transformation, South Korea has become an ideal testing ground for AI applications, from chatbots to autonomous systems. This enthusiasm isnโt confined to corporate boardrooms; it permeates daily life, from AI-powered customer service in convenience stores to government-backed initiatives that integrate AI into public services. The scale of adoption isnโt just notableโitโs instructive for other nations grappling with how to balance technological advancement with societal readiness.
Historically, South Koreaโs tech sector has thrived on rapid adoption and scale, a legacy of its post-war industrialization and later its leadership in consumer electronics. But AI represents a shift from hardware to intelligenceโa transition that aligns with the countryโs demographic challenges. With one of the worldโs lowest birth rates and an aging population, AI is being leveraged not just for profit but for survival, automating labor shortages in healthcare, elder care, and even customer-facing roles. The governmentโs "AI Semiconductor Strategy" and substantial R&D investments signal that this isnโt a passing fad but a strategic imperative. Yet this push also raises questions about equity: will the benefits of AI be evenly distributed, or will they exacerbate existing divides between urban innovators and rural communities?
Looking ahead, the trajectory of AI in South Korea could serve as a bellwether for global adoption. If Seoul succeeds in normalizing AI without triggering widespread backlash over privacy or job displacement, other nations may follow its playbook. But challenges loomโregulatory hurdles, ethical debates, and the risk of over-reliance on foreign tech. The story here isnโt just about why South Koreans love AI, but whether their model can be replicated elsewhereโor if their zeal will outpace their ability to manage its consequences.
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