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Why do South Koreans love AI so much?

This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. When I landed in Seoul after a grueling 12-hour flight from Sโ€ฆ

Why do South Koreans love AI so much?
MIT Tech Review โ€” 15 June 2026
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This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first,ย sign up here. When I lande

Read Full Story at MIT Tech Review โ†’
โšก Quickyla Analysis Original editorial context โ€” not sourced from the article above
South Koreaโ€™s embrace of AI isnโ€™t just a technological trendโ€”itโ€™s a cultural and economic pivot that reflects the countryโ€™s broader ambitions. The fascination with artificial intelligence stems from more than just Silicon Valley hype; itโ€™s rooted in Seoulโ€™s push to position itself as a global leader in the next wave of tech-driven innovation. With a highly wired population, dense urban infrastructure, and government policies that prioritize digital transformation, South Korea has become an ideal testing ground for AI applications, from chatbots to autonomous systems. This enthusiasm isnโ€™t confined to corporate boardrooms; it permeates daily life, from AI-powered customer service in convenience stores to government-backed initiatives that integrate AI into public services. The scale of adoption isnโ€™t just notableโ€”itโ€™s instructive for other nations grappling with how to balance technological advancement with societal readiness. Historically, South Koreaโ€™s tech sector has thrived on rapid adoption and scale, a legacy of its post-war industrialization and later its leadership in consumer electronics. But AI represents a shift from hardware to intelligenceโ€”a transition that aligns with the countryโ€™s demographic challenges. With one of the worldโ€™s lowest birth rates and an aging population, AI is being leveraged not just for profit but for survival, automating labor shortages in healthcare, elder care, and even customer-facing roles. The governmentโ€™s "AI Semiconductor Strategy" and substantial R&D investments signal that this isnโ€™t a passing fad but a strategic imperative. Yet this push also raises questions about equity: will the benefits of AI be evenly distributed, or will they exacerbate existing divides between urban innovators and rural communities? Looking ahead, the trajectory of AI in South Korea could serve as a bellwether for global adoption. If Seoul succeeds in normalizing AI without triggering widespread backlash over privacy or job displacement, other nations may follow its playbook. But challenges loomโ€”regulatory hurdles, ethical debates, and the risk of over-reliance on foreign tech. The story here isnโ€™t just about why South Koreans love AI, but whether their model can be replicated elsewhereโ€”or if their zeal will outpace their ability to manage its consequences.
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